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Ed Schroeder

Ed Schroeder is an editor, digital effects and restoration artist, and professional photographer. He mostly enjoys really nice bicycles, epic wide landscapes, cutting picture to a really good piece of music, and animating particles so that they look just right.

Project web preview Macbook Pro

Project Details

Overview

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Ed is a videographer and photographer with an eye for distinctive images and cinematographic framing. For the third version of his website he was really looking to continue the site’s evolution in a bold and decisive manner. The website would continue to serve its primary purpose – a digital showcase of Ed’s work – and so the design had to remain as a secondary element to the main website content.

Taking inspiration and cues from Japanese culture the design is born of a simplistic but distinctive form, the red carefully chosen to balance the memorable with the subtle. The end result: an elegant yet decisive design that works to promote Ed’s content in a deliberately curated fashion.

The underpinnings for this website are provided by WordPress, which has then been further customised to provide the feature set Ed required. The administrative interface provides access to each separate section that forms the entire single-page design. With complete flexibility to rearrange, edit, remove and add content, giving Ed the ability to tweak the layout to suit his needs, all whilst remaining true to the original aesthetic.

Brand Guidelines

Ed wanted an eye-catching website, but one which didn't obfuscate the content. Simplicity, soul and distinctiveness were the key requirements for this project; the website needed to be both memorable in design but also as a suitable portfolio showcase.

Primary
#fc3b3f
Secondary
#fd7e7f
#ececea
#2c2c2c

Objectives

Technologies

Specifications

XHTML 1.0
This project is built in accordance to the XHTML 1.0 Strict specification.

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Mockup design for Ed Schroeder
Mockup design for Ed Schroeder
01.

Feature
Responsive Layout

This website has been designed and built to provide the optimum experience regardless of whether you’re using a tablet, smartphone or desktop computer. Mobile users enjoy subtle enhancements that improve site navigation and ease of use whilst accessibility extends to support the WCAG 2.0 specification.

02.

Feature
Single Page Layout

A single page layout uses an advanced and optimised structure to present information efficiently paired with an elegant and quick navigation menu. Single page websites are great way to show off portfolio content, or if you want an expressive, but minimal, website.

03.

Feature
Tailored CMS

A powerful content management system (CMS) enables us to easily control the content on our website. This website incorporates unique, tailor-made features designed to improve the efficiency of content management as well as ensure a consistent display of information.

04.

Feature
Wordpress

Wordpress provides a feature-rich, easy to use platform for managing your website content. It powers millions of the World's websites and has great extensibility through custom plugins and themes. And developed by the open source community means it features the latest web technologies.